About us

We are YaGi, I will not refer to YaGi as me, an individual, I’m referring to YaGi as a community. You are YaGi just as much as I am YaGi, what do we mean by that?

What does YaGi mean?

Yagi is the Japanese word for goat, and how do we associate with goats? People always refer to the word goat as being the best at something, as the word GOAT is an abbreviation of Greatest of All Time. As a society we love to compare ourselves, and other individuals to each other, who’s the greatest at something and why? This is an extremely significant reason to why a person can become insecure, and it’s come to the point that comparison has been normalized. We are here to shift that narrative, the only reason to compare yourself to others is to motivate yourself, use somebody else’s light to reflect on you and shine your own. Why compare yourself to others when there’s only 1 YOU?

There will never be another you, so be the best version of yourself that you can be, because there’s no way anybody can ever become you, create yours. You are the greatest YOU of all time. With YaGi you will always be remembered to these words.

GiGi and Miyagi, the faces behind the brand, where we believe that clothing is not just an external expression but also a powerful means to convey your identity and be yourself. Our fashion brand stands for individuality, unity, and embracing your unique style.

We understand that everyone has their own story, and your clothing choices are a significant part of that narrative. Therefore, we aim to create clothing that is not only beautiful and fashionable but also a reflection of your personality and values.

I wouldn’t be able to do any of this on my own, without any support of you guys we would not be able to spread positivity in this manner.

Some honorable mentions:
My girl GiGi who will play a big part in this movement.

Mom and dad.

My brothers.

My family.

Pops EJW.

GOD.